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News Release Template
Use
the template below for your own local promotion efforts.
To make your release more compelling, add interesting,
relevant facts about addiction issues in your community.
Double-check all facts and statistics for accuracy and
indicate the sources from which they are drawn. Insert
specific information about your own program in the
bracketed areas.
For
Immediate Release
Contact:
[Name]
[Insert Date]
[Phone Number]
[Name of Program] Kicks Off Local Initiative to Increase
Access to Treatment and Promote Recovery in
[Community/City Name]
[Insert planned events, activities and programming
planned] Planned in Conjunction with the Release of the
“Silent Treatment” Newspaper Series
Your Town and State
-
[Your organization] announced today the launch of a [put
specific activity here] around [your specific topic
area] in [community name]. The new initiative is part of
the “Silent Treatment: Addiction in America,” a
five-part newspaper series that will focus on addiction treatment
and recovery issues. The series will appear in
newspapers across the country [or insert the name of
your paper if you know they plan to run the series] Aug.
2, 2006.
[Quote from program director or adapt the following
quote] “We are very pleased to be active participants in
promoting and supporting addiction treatment access and
recovery in [community name]. Together, [your project]
and “Silent Treatment: Addiction in America” aim to make
a real difference in the way the public understands and
responds to [your topic area],” says [project
leader/director].
In
addition to promoting the “Silent Treatment”
newspaper series, [your organization] will [insert
planned events, activities and programming planned].
These activities will provide an opportunity for
national and [your community] leaders to focus on the
links between genetics, family dynamics, public support,
employer assistance and other factors that contribute to
increasing treatment access and promoting recovery.
The
need for such an initiative is clear. [Insert statistics
specific to your city, state or region here, or use the
national language provided.] Today there are 22 million
Americans aged 12 and older who abuse drugs and alcohol.
Still, despite an era of increased openness and
acceptance, addiction is often denied, unrecognized and
untreated. Nine out of 10 addicted Americans still don’t
find their way to treatment.
Each
article in the “Silent Treatment” newspaper
series will reflect the broad range of people addicted
to drugs and alcohol, and how treatment needs to be
customized for them. By offering compelling personal
stories, useful resources and practical tips — in areas
such as the courts utilizing treatment vs. punishment,
stigmatization and criminalization, school programs,
public policy activities and medical and research trends
— the series will provide a window on solutions being
implemented in communities across the country.
The
series is produced by Public Access Journalism LLC, an
independent media company, and supported by the Robert
Wood Johnson Foundation.
[Insert paragraph that provides essential information
about your organization, such as when it was founded,
the city where it is based, its mission, who it serves,
how it is funded, etc. Once written, this paragraph can
be cut and pasted into every news release you create.]
Visit
[your Web site address] for more information on [your
organization’s local project]. More information about
“Silent Treatment: Addiction in America” can be
found at www.silenttreatment.info.
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